For Financial Professional Use Only

The importance of Social Security in
retirement planning
Did you know that 60% of Americans plan to rely on social security as their main source of income and that the average monthly social security benefit is only $1,666. The need for clients to have a complete financial plan has never been greater. Having high-level Social Security planning conversations may enhance the client experience and set yourself apart from the competition.

How could this help your clients?
Social Security claiming strategies in retirement plans could assist clients in seeing a clearer picture of what they will receive in retirement. In a time when every dollar matters, helping clients avoid surprises is a great way to demonstrate knowledge, build trust and help cement a long-standing relationship.
Approaching the conversation
Starting the conversation can be as simple as asking clients if they have estimated their Social Security benefits. There are tools available to help calculate benefits directly from the Social Security Administration’s website. In just a few minutes you can provide your clients with another piece of the retirement puzzle. You don’t need to be an expert to help clients leverage Social Security benefits in their favor.
How we could help?
Social Security can be daunting to understand. At Guaranty Income Life, we know how crucial it is to connect with your clients and explain the complexities of these important topics. We’ve compiled resources like Maximizing Social Security Benefits to help you feel more confidence about the topic.
Reach Out
For more information on how Guaranty Income Life could support your mission to create a better retirement for your clients’ unique needs, contact our sales desk.
